I find many small business owners in the Cleveland area are conflicted about using social media to promote themselves. Most have little time and resources to understand how to use these tools, if at all. But they keep hearing that it’s the place to be.
An excellent resource to learn about any type of online marketing for traditional small business is The Internet Marketing Podcast hosted by two brits, Kelvin Newman and Andy White. They discuss online marketing techniques for regular businesses (not those sleazy get rich quick guys you see all over the Internet).
I subscriber to their feed through iTunes and never miss an episode.
If you’re not into the podcast thing I highly recommend you visit their website and listen to the first three episodes of 2012 which are about the basics of using Twitter, Facebook and LinkedIn. If you’re at all thinking of using these tools then it’s well worth thou time to have a listen.
Here are direct links to the programs:
Photo by KEXINO