We have had the pleasure of working with the dozens of people over the last several years starting their own consulting business. All of them have come to us to create a new website and/or membership site. In many cases we have to stop and back up before we put pen to paper.
Before you can create a new website or begin a marketing campaign it’s important to be very clear about who you are, what you do and the value you bring to your clients. Until you have this there’s no point in creating website.
There are many questions to answer before you spend a nickel on your website. Here are a few of the most important ones:
Who are you?
Who do you best serve?
What sets you apart?
What pains are your potential clients experiencing that are signs I can help them?
List the three most important things you do for clients (keep it simple).
What value do you bring to your clients?
How much do you charge?
What are you revenue goal…do you have a profit plan?
Once you have the answers to these questions it’s time to think about what you want your website to do. Here are some key factors to consider:
- How do my target clients find new information?
- How often should I write new blog articles?
- Do I have the time and interest to write regular blog articles?
- What format should my content be?
- What should be my “voice” or writing style?
- What platform should my website be on (like WordPress)?
- How much should I use social media and which service(s) are best suite to my market?
- How should I manage/track new leads whether generated online or offline?
- How do I qualify new leads to determine if they’re a good fit?
- How to I use email marketing, if at all?
- Should I produce a newsletter and if so how does it fit into my overall marketing strategy?
- How do I find more business through referrals?
These are only a handful of questions to consider when starting your business. Helping you through this process and helping you implement the your strategy are exactly what we do at WebGuys. Professionals come to us when they’re ready to start but need help with the learning curve.
If you’re struggling with any of these questions please don’t hesitate to contact us.