Some search marketing “experts” will lead you to believe there’s magic behind tricking Google’s search engine. That’s just not the case. Google’s objective is to deliver relevant content to the person performing the search. That means eliminate th junk and give the person what they’re looking for. You can do Google (and your potential customer) a favor by using some simple built-in tools to explain what your page is about.
Geek Warning: Some of this stuff is a little geeky. On a scale of 1 – 10 I’d say it’s a 3.
Optimize Your Title Tags for Search Term + Location
Search engines pick up “tags” used in your website code to help them understand what each page of your website is all about. A title tag is the title that appears at the top of your web browser when you are looking at a particular page. It is also the title that appears in search engine listings.
The title tag is: “Haircuts & Haircare Products | Great Clips” is the title tag.
You can target your title tag locally by including:
- Names of products/services you offer
- Your location
- Your company name
For example, “Hairdresser and salon services in Independence Ohio – Jenny’s Salon” would be a descriptive title tag.
How you insert your title tag depends on the type of tool you are using to build your website. Consult the help files of your website builder to find out how to make these changes. The basic HTML code looks like this:
<title>Hairdresser in Clear Lake, South Dakota – Jenny’s Great Cuts</title>
It is important to use a different title tag for each page of your website, so that search engines can find the unique pages that are relevant to specific searches.
Optimize Your Headline Tags
Headlines are the large bold headlines and subheads on each website page. These help search engines understand what each page is about. Just as you optimized your title tags, you can include relevant information, especially the product and service you are offering as well as your location to optimize your headline tags.
For specific instruction for optimizing your headline tags consult your website building tool. The basic HTML looks like this:
<H1>Professional Cap Highlights in Clear Lake, South Dakota</H1>
The number 1 in the tag <H1> is for your main headline. You can make subheads by using <H2>, <H3> tags, etc.
Optimize Your Description Tags
The description tag accompanies each search engine listing. It is worth taking some time to make sure this tag is descriptive and relevant to the page’s content.
Remember our example?
In the above example, “Haircare services from Great Clips. We provide quality, no-appointment haircuts for adults and kids alike.” is the description tag.
Just like the other tags, how you update your tags will depend on your website builder. The HTML code looks like this:
In our next post we’ll discuss submitting your website to important online directories.