The only statistics that really matter are Traffic, Leads and Sales. How is your site performing?
We utilize a proven Inbound Marketing (aka content marketing) methodology customized for the professional services industry. It starts by driving traffic from ideal prospects to your web site and converting them into qualified leads so that you can close them into clients.
How Can an Independent Professional Market Successfully in a Digital World?
We work with you to create a complete strategy that incorporates content marketing, social media, SEO, calls to action and email marketing to build your business.
Four Steps to a successful inbound marketing program
Step 1: Attract Strangers
We begin all inbound marketing programs by developing detailed “ideal” client profiles. Not everyone is a good candidate for your business. Our objective is to attract the candidates who are right for you. A customer profile will tell us exactly who to attract and how to speak to their needs…in their language.
Step 2: Convert strangers into leads
Step 3: Close leads into customers
Step 4: Delight Customers into Promoters