Today’s websites are built from the ground up with search engine optimization in mind. If you already have a website, take a look at how it was set up. It is always worthwhile to make changes in order to ensure that your pages get optimized search engine traffic.
Geographically Organize Your Website’s Directories / Folders
Ask yourself, does my website contain information that is relevant to a specific geographic location? For example, if you have a number of locations with each offering different products or service, you will want to provide the appropriate corresponding information for each location
To help search engines understand which area the information is relevant to, you will label your directories (or folders) with the appropriate information. For example, your site folders would look like this:
for your store in Independence: myhairdressingsite.com/independence/
for your store in Parma: myhairdressing.com/Parma/
The content on each page should be relevant and useful. Search engines rely very heavily on content to figure out what your pages are all about. You want your content to be detailed descriptions of your products and services. A word of caution: please don’t repeat words to try to game the search engines. You are better off writing naturally and descriptively.
Your Business Address
Include your business address on all pages of your website. Make sure each pages has your full address, including city, state and phone number with your area code.
Add an interactive Google Maps map on your Contact Us page. If you don’t have a map, you can get one at: http://maps.google.com/. Enter your address and once the map appears, click the link icon on the left side of the page. You will be given an HTML code that you can insert into your website.
Make your phone number clickable
The other day I used my smartphone to look up my local garden center. All I wanted to know was their hours. Unfortunately they were nowhere to be found on the home page or anywhere else on the site (a subject for another post). So I tried to click on the telephone number displayed at the top of the page. But it didn’t work. I had to write down the number and switch to Phone mode to call. Sounds lazy right? But more and more customers use their smart phones to find you. Use the technology to make it easy for them (In another series we’ll discuss how to make your website mobile friendly).
In our next post we’ll discuss how to optimize your pages to help them be found by potential customers.