Whether you’re creating your own website or hiring someone to do it for you, here are a few website design tips for a consultant or professional services company. Things change fast in the online world and I thought you might find it helpful to learn about the techniques that we and other web designers are using in the business to business environment. Update your logo and link it to your home page. Your logo represents your brand, so if you’re still using a logo from ten years … [Read more...]
Simple 10-Step Website Redesign Process for Professionals
Does your website look like it was built in the 1990s? Then it probably was. This is very common for many consultants and other professionals. But just because it’s starting to look a little rough around the edges, it’s not the right reason to undertake a redesign. After all, a new website takes time and costs money. Before you pick up the phone, do a little pre-planning on your own. It will save you time and money in the long run. To help you think through big items, I thought it would be … [Read more...]
How an Introvert Can Find New Prospects Without Cold Calls
Here’s an admission I’ve never made in public. I’m an introvert. You may not realize it if you see me speak or meet me in a social situation, but I’m shy nonetheless. Let me qualify that. The most uncomfortable situation for me is making a cold call to somebody brand-new. Somebody I’ve never met, out of the blue…an interruption. It’s caused by an irrational fear. I can still hear my mother’s voice in my head telling me “it’s not nice to bother people” and “don’t talk to strangers.” After … [Read more...]
The Best 6 Email Marketing Services
When we work with the new client the first thing we have them do this open an account with an email marketing service. The response is always “which one should I use?” There are many very good email marketing services but to narrow the field I’m going to list the ones that I like best. The list is broken into two groups. The first are dedicated email marketing services. The second are all-in-one digital marketing platforms that contain email marketing as part of broad suite of services. I … [Read more...]
How to segment your email list
In a previous post I talked about the importance of keeping your email list cleaned up. A second, equally vital step towards keeping your email lists well managed is segmenting them into properly divided interest groups. Basically, you want to make sure what you are sending to your clients, or potential clients, meets their needs and stays out of the spam folder. That said, how can you make sure your interest groups are not too broad and are properly divided? How Many Groups are Too Many? To … [Read more...]
How to Keep Your Email List Clean
Managing your email list can seem tedious and time consuming, but it is well worth the effort. An email list is truly a valuable asset. The people on the list, in one way or another, have volunteered their information to you or your company, in effect saying, “I would like to hear from you.” That said, proper management of your list is vital to get the most benefit from the system. Too many times I’ve seen clients who began email marketing with the best of intentions. They built their list … [Read more...]